Personalisation, Engagement & Retention – The Key to Success in 2019

22 February 2019


On Thursday 21st February our SVP Business Development, Ben Edwards and Digital Specialist, Stuart Smith presented ways that leading newspaper and magazine groups are adapting their subscription, content and advertising strategies in 2019 to ensure that they are in the best position to increase audiences and revenues over the next 12 months.
We looked at –
• How personalising content can help drive engagement
• The importance of retaining subscribers
• Features to drive engagement across apps and ePapers
• Case studies and success stories from leading newspapers and magazines
You can watch the recording below –